Born in Germany in 1834, Edward Aschermann emigrated to the United States at about the age of 16. Quickly assimilating as a new immigrant, Aschermann didn’t wait very long to establish his own business. It is uncertain as to when Aschermann took residence in Wisconsin, but as early as 1859

In the year 1857 Simon Hernsheim, a native of New Orleans, established a tobacco company in the city.  Born in 1839, Hernsheim was but only 18 years old when he founded the business. The tobacco trade, a booming American industry, received much demand from overseas markets.