In the year 1857 Simon Hernsheim, a native of New Orleans, established a tobacco company in the city.  Born in 1839, Hernsheim was but only 18 years old when he founded the business. The tobacco trade, a booming American industry, received much demand from overseas markets.

Born in Germany in 1834, Edward Aschermann emigrated to the United States at about the age of 16. Quickly assimilating as a new immigrant, Aschermann didn’t wait very long to establish his own business. It is uncertain as to when Aschermann took residence in Wisconsin, but as early as 1859